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Cross Currents II – Mary Virginia Swanson: Finding Your Audience

March 25 @ 10:30 am - 1:30 pm


Image: Mary Virginia Swanson © Stefan Wachs

Cross Currents II 

Mary Virginia Swanson:

Finding Your Audience– 

An Intro to Marketing Your Photos 

Saturday, March 25th, 2017 – 10:30 am-1:00 pm

Mary Virginia Swanson (MFA/Photography, Arizona State University 1979) is an author, educator and advisor who helps artists find the strength in their work identify appreciative audiences and present their work in an informed, professional manner.  During her career she has worked in the fine art, documentary, photojournalism and licensing arena, having launched an innovative agency to manage licensing rights for artists called “Swanstock” in 1990, launching her consulting business in 2000. Swanson co-authored with Darius Himes the acclaimed Publish Your Photography Book: Revised & Updated (2014). Swanson is known for staying current in today’s diverse marketplace for photographs. Her current book project is Finding Your Audience: An Introduction to Marketing Your Photographs (2017), a major update to her earlier Business of Photography: Principles and Practices (2008) that will guide photographers through the changes taking place in nearly every aspect of our industry, preparing them for new opportunities in today’s photography-rich culture.

Swanson is the recipient numerous honors including the 2015 Honored Educator Award and the 2015 Insight Award from the Society for Photographic Education, the 2014 Susan Carr Award for Education from the American Society for Media Photographs and the 2013 Lifetime Achievement FOCUS Award from the Griffin Museum of Photography.  An active contributor to the photography community, Swanson aids numerous organizations in our industry to provide relevant programming and plan for their future.  She is based in Tucson, Arizona and NYC. For more information on Ms.Swanson please go to: 

In Collaboration with the Griffin Museum of Photography, this event is part of NESOP’s ANNUAL SEMINAR SERIES FOR GRADUATES and limited seating will also be available to Griffin members and institutional members, NESOP faculty and alumni, and workshop students.  


March 25
10:30 am - 1:30 pm
Event Category:


The Griffin Museum of Photography
67 Shore Road
Winchester, Ma 01890 United States
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