Mary Virginia Swanson © Stefan Wachs
TO BE PUBLISHED, OR SELF PUBLISH?
Publishing Options for Artists Today
A presentation by Mary Virginia Swanson
The print-on-demand revolution has opened up new publishing possibilities for artists; it has never been easier or more affordable to produce and market a book of your work. Digital printing enables creation of a publication or catalogue for a specific audience. A traditionally published photo book with an accompanying “Limited Edition” collectible print has growing market appeal. The traditional publishing path has the advantage of a highly specialized team that brings experience with design, production, marketing and distribution systems to the table. In a self-publishing scenario you can create exactly the book you envision, but without the input and expertise of seasoned professionals at a publishing house. Which approach is best for you and your work?
In this informative and richly illustrated presentation, Mary Virginia Swanson will demystify the process of publishing a book of your photographs from the perspectives of both traditional trade and self-publishing paths, helping participants determine the pros/cons of each. She will lend advice on marketing your book at its release and beyond, stressing the importance of a web and social media presence, as well as the value of public presentations and print exhibitions to extend the life of your title in print. Swanson will share resources from her recent title with coauthor Darius Himes, Publish Your Photography Book (Princeton Architectural Press, Revised and updated 2015). Book signing to follow.
Tickets available below. NESOP students and Griffin Academic Members can attend for free – please call the museum directly to reserve your spot.