EXTENDING THE AUDIENCE FOR YOUR PERSONAL PROJECT
A special presentation for Griffin Members and NESOP students by Mary Virginia Swanson
Who should attend: Photographers who hope to publish their projects, or have recently done so.
Publishing personal photographic projects can be a valuable path to sharing your work with a broader audience. Planning ahead for the broadest reach of the project, and the longest life for the book, is essential.
Whether you self-publish, work with a small press or trade publisher, your publication date is just the beginning of the journey for your book and much of the marketing efforts will likely will fall to you.
From examining existing and desired audiences to the possibility of exhibitions to support sales of your book, this presentation will broaden your perspectives and introduce strategies that aid in securing exposure for your work and your publication.
Tickets for Griffin members available below. NESOP students and Griffin Academic Members can attend for free and they should call the museum directly to reserve their spot.
ABOUT THE PRESENTER
Mary Virginia Swanson is an author, educator and advisor who helps artists find the strength in their work identify appreciative audiences and present their work in an informed, professional manner. Her public seminars and lectures on marketing opportunities have proven to aid photographers in moving their careers to the next level.
Swanson co-authored with Darius Himes the acclaimed Publish Your Photography Book: Revised & Updated (2014) and continues to stay current on the growing market for photobooks, reflecting both the relative ease of self-publishing and the rise of the collectible photobook market.
Swanson is the recipient of numerous prestigious industry honors including Lifetime Achievement FOCUS Award from the Griffin Museum of Photography (2013), the Susan Carr Award for Education from the American Society for Media Photographs (2014) and the Honored Educator Award and the Insight Award from the Society for Photographic Education (both 2015).
Her workshop offerings each year are robust, commencing with her annual MVS Master Class held in Tucson in January. In 2018 she will also teach 2- to 5-day workshops in NYC (May, Aperture), SummerSnow (June, Snow College in Southern Utah) and Santa Fe Workshops (July).
An active contributor to the photography community, Swanson serves on numerous Advisory Boards, aiding organizations in our industry to provide relevant programming and plan for their future. She is based in Tucson, Arizona and NYC.
Mary Virginia Swanson © Stefan Wachs