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Crosscurrents III – Mary Virginia Swanson: Finding Your Audience
April 12 @ 12:00 pm - 3:00 pmFree
For NESOP FACULTY, ALUMNI and STUDENTS and GRIFFIN MEMBERS:
FINDING YOUR AUDIENCE: AN INTRODUCTION TO MARKETING YOUR PHOTOGRAPHS
A CROSSCURRENTS LECTURE with MARY VIRGINIA SWANSON
You’ve made the work, now what do you do with it? This seminar provides photographers interested in selling their personal work to collectors, licensing existing imagery as illustration or decor, or being commissioned to create new work for clients, with an overview on today’s diverse markets. Focusing on conducting effective research and employing targeted marketing strategies, Ms. Swanson will stress the importance of developing social media platforms, actively engaging in networking, and maintaining a keen awareness on new markets for photographs.
Mary Virginia Swanson is an author, educator and advisor who helps artists find the strength in their work, identify appreciative audiences, and present their work in an informed, professional manner. Unique among authorities in our field, Swanson’s in-depth knowledge, professional reputation and connections throughout our industry offers a broad range of perspectives on both the making and marketing of photo-based work. Her public seminars, lectures on marketing opportunities and in-depth workshops have proven to aid photographers in moving their careers to the next level.
This is her fourth annual presentation at the Griffin for NESOP’s “Crosscurrents” Series.
Swanson is the recipient of numerous prestigious industry honors including Lifetime Achievement FOCUS Award from the Griffin Museum of Photography (2013), the Susan Carr Award for Education from the American Society for Media Photographs (2014), and the Honored Educator Award and the Insight Award from the Society for Photographic Education (both 2015).
An active contributor to the photography community, Swanson serves on numerous Advisory Boards, aiding organizations in our industry to provide relevant programming and plan for their future. She is based in Tucson, Arizona and NYC.
This event is NESOP’s ANNUAL SEMINAR SERIES FOR GRADUATES called Crosscurrents III and limited seating will also be available to Griffin members and academic institutional members, NESOP faculty and alumni, and workshop students.
Image: Mary Virginia Swanson © Stefan Wachs